Search Marketing Times

Search engine optimization is the process of increasing traffic to a web site from search engine results pages (unpaid traffic). This is through what’s called “natural” (“organic” or “algorithmic”) search results traffic. By showing up near the #1 position in a search engine, a site will recieve more visitors from the search engine.

Link building is a part of SEO. If done correctly link building can bring traffic from many other websites as well.

Craig Meurer in France

• Article marketing
• Blog marketing
• Press releases distributed online
• Link requests
• Link bait (setting up attractive pages that attract links from other sites)
• Free offers (link bait)
• Social networking sites
• Social bookmarks
• Forums

Using these techniques to create links back to your site can be a powerful part of driving traffic to your site.

Be aware: do not use “black hat” techniques (unsanctioned or unfair). These include using link farms or automated link building programs (these can create link spam). You can be penalized for using “black hat” techniques.